In Orléans, Lovely Render launches a French alternative to website building platforms
Lovely Render lets a business build its website without knowing how to code, then grow it on its own or with the help of an artificial intelligence. The site is hosted in France and remains the property of the business.
Businesses too often held captive by their website
Pierrick Valin has worked on websites for fifteen years, at agencies and on the client side. He has seen businesses dependent on their provider, hacked sites, domain names they did not own, painful changes of provider and projects held back by budgets. The website, meant to help the business, becomes a burden.
At ads-COM and then as head of the Force Interactive agency, he was already working to industrialize tools so that every client would benefit. Lovely Render is the result. He has worked on it full time since May 2026 and built it alone, with his own money.
A website of your own, easy to keep alive
The business starts from its logo, picks its colors and fonts, then assembles its pages from ready-made sections. It prepares its changes out of visitors’ sight, publishes when everything is ready and can roll back.
Lovely Render is built on WordPress, the software that runs more than 40% of the Web. The business is never locked in: its terms of sale guarantee a free export of its website at any time. This is in line with the EU Data Act, which forbids cloud providers from charging their customers for leaving from January 2027.
Artificial intelligence within a frame
The business can connect Claude, ChatGPT or the assistant of its choice to prepare its pages. Lovely Render sets the frame: the AI follows the site’s brand guidelines and the way its content is structured. The business chooses what the assistant may do and reviews everything before publishing.
The platform already includes the essentials, such as security, spam protection and visitor analytics. The AI focuses on creating and growing the content.
What sets Lovely Render apart
A website you can take back at any time
The whole site can be downloaded, free of charge, and runs on any other WordPress hosting. The business stays because the tool brings it something, not because it cannot leave.
Every feature included
Every plan includes every feature. The price depends only on the number of page views in the year and on storage space.
Analytics without cookies
Visits are counted by the server. Lovely Render’s analytics need no cookie banner and visitors stay anonymous.
Search engine optimization
The business follows the position of its pages in Google and gets advice page by page, even without any SEO knowledge.
Spam-free forms
The site keeps bots out without asking visitors to tick “I’m not a robot”. Requests can be sent on to the business’s sales tool.
Multilingual website
Each language has its own pages and addresses. The business adds as many as it wants at no extra cost.
Hosting and maintenance
The site and its data are hosted in France. Updates, security and backups are handled by the Lovely Render team.
Support
The business can do everything on its own, with its agency or a freelancer. If it wishes, the team builds its site or supports it, as a service billed separately.
Pricing
Basic
€199
Excl. VAT, per year
300,000 page views per year
2 GB of storagePremium
€499
Excl. VAT, per year
1.2 million page views per year
25 GB of storagePro
€999
Excl. VAT, per year
3 million page views per year
100 GB of storage
A custom quote serves institutions and networks of websites.
The founder
Pierrick Valin, 38, holds a master’s degree in innovation management from IAE Limoges. He has been a web project manager at Pickup, a subsidiary of the La Poste group, head of web at the ECV school, project manager and then head of web marketing at ads-COM, then director of the Force Interactive agency, leading a team of 19 people. He has worked with WordPress since 2009, the year he created pathfinding.fr, a video game news site still online.
The name plays on the two meanings of “lovely”: pretty and kind, for the website as for the relationship with its clients.
A company based in Orléans
Founded and funded by Pierrick Valin
Public launch
Next step
Online sales and European ambitions